From the course: Creating an Editorial Calendar

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Types of editorial calendars

Types of editorial calendars

From the course: Creating an Editorial Calendar

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Types of editorial calendars

- [Instructor] Do I need more than one editorial calendar? That's a question my clients have frequently asked over the years. Well, the answer depends on how big your organization is, what kind of work you're focused on, and the number of collaborators that typically partner on projects together. To help you decide how these factors come into play, let's review the two main types of editorial calendars, master calendars, and campaign specific calendars. Understanding the difference between the two will help you understand how to use each type, and how many you'll likely need. The first is a master calendar, which is an editorial calendar that provides an overview of what's happening with the status of multiple projects at once. So what's the goal of the master calendar? To give all contributors high level insights into the progress of their company's efforts without the nitty-gritty details You should think of it as a…

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