From the course: Learning Google Tag Manager
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Fire Google Analytics events using triggers - Google Tag Manager Tutorial
From the course: Learning Google Tag Manager
Fire Google Analytics events using triggers
- [Instructor] Okay, so we saw in the last movie how triggers control when and where the tags are fired, which is clearly a very important role for tag manager. Now, we're going to dive a little deeper into the common use cases and examples. We discussed earlier that one of the tags implemented by the vast majority of GTM users is Google analytics. But just firing that base tag on each page is only taking advantage of a tiny fraction of the power of tag manager and Google analytics for that matter. And when we collect data about the interactions that users have with our websites, we often want to look beyond the fact that a single page was loaded and into what actual interactions are happening with the elements of the page itself. Google analytics events are a great way to do that, and we can have tag manager control when and where they're fired, so we don't have to hard code inside of the page. Okay, so let's take a look,…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.