From the course: Advanced Google Tag Manager
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Identifying users that read your content with scroll depth - Google Tag Manager Tutorial
From the course: Advanced Google Tag Manager
Identifying users that read your content with scroll depth
- [Instructor] One essential event for any business that creates content is how many users actually read their posts? Luckily, Google Tag Manager has built-in functionality to track scroll depth. So for example, if we wanted to track how many people read to the end of our blog posts? We can scroll down and you can see at the end of the post, there are some recommendations and then other recommended articles. As we would want to track the people who got to say you know, 75% down the page, We could say that if they scroll down that far then they've probably read the post. So in Google Tag Manager, the way we do that we go to triggers and then new, then trigger configuration. And we just want to choose here under user engagement, scroll depth. Now we have vertical scroll depths and horizontal. Horizontal is just if your page scroll sideways, which is pretty uncommon. So you usually be using vertical. And you have two…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.