From the course: Advanced Google Tag Manager

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Implement the Facebook Ads server-side tracking pixel

Implement the Facebook Ads server-side tracking pixel - Google Tag Manager Tutorial

From the course: Advanced Google Tag Manager

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Implement the Facebook Ads server-side tracking pixel

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- [Instructor] With Google Tag Manager Server Side, it's possible to use the Facebook conversions API. This would let you capture conversion events that Facebook otherwise would have missed. And lets you fire events that might happen after the user left your website, like transactions refunded, or deals signed. I must warn you that this is an experimental new feature with no official documentation on how to set this up in Google Tag Manager Server Side, so what I'm showing you is very likely to change or potentially break. My goal here is really just to show you what's possible, and what you need to look at so you know where to start if you want to set this up. So we're in the Google Tag Manager Server Side container right now, and we're in templates. And what we want to do is import two new templates. The templates themselves, you're going to get from a guy called Simo Ahava, in his GitHub account, where he stores his…

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