From the course: Advanced Google Tag Manager

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Pushing events to a data warehouse for advanced analysis

Pushing events to a data warehouse for advanced analysis - Google Tag Manager Tutorial

From the course: Advanced Google Tag Manager

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Pushing events to a data warehouse for advanced analysis

- [Instructor] If you are working with data scientists or business analysts, they'll usually need your website data stored in a data warehouse. To run more complex queries it's possible to set this up in a custom way with Google Tag Manager Service Side. Though I recommend instead setting up Google Analytics 4 which has the Service Side direct integration to BigQuery. This is a brand new integration, so it's likely that the way this is set up will change. First let's set up a new GA 4 account and then integrate it with Google Tag Manager. So if we go into Google Analytics and we log into the admin side of our account. Let's go to create property and then we're just going to name this. My website is saxifrage .xyz and then we're just going to call this GA 4 export. And then if you go into advanced options you can see that they will no longer choosing Universal Analytics. This is the default now, is a Google…

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