From the course: Advanced Google Tag Manager
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Pushing events to a data warehouse for advanced analysis - Google Tag Manager Tutorial
From the course: Advanced Google Tag Manager
Pushing events to a data warehouse for advanced analysis
- [Instructor] If you are working with data scientists or business analysts, they'll usually need your website data stored in a data warehouse. To run more complex queries it's possible to set this up in a custom way with Google Tag Manager Service Side. Though I recommend instead setting up Google Analytics 4 which has the Service Side direct integration to BigQuery. This is a brand new integration, so it's likely that the way this is set up will change. First let's set up a new GA 4 account and then integrate it with Google Tag Manager. So if we go into Google Analytics and we log into the admin side of our account. Let's go to create property and then we're just going to name this. My website is saxifrage .xyz and then we're just going to call this GA 4 export. And then if you go into advanced options you can see that they will no longer choosing Universal Analytics. This is the default now, is a Google…
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Contents
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Speed, security, and control: Benefits of server-side tagging1m 55s
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Get started with server-side tagging and Google Analytics 45m 28s
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Implement the Facebook Ads server-side tracking pixel3m 41s
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Pushing events to a data warehouse for advanced analysis4m 55s
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Google Tag Manager and Firebase for mobile apps2m 58s
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