From the course: Learning Google Tag Manager
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Understanding and using custom HTML tags - Google Tag Manager Tutorial
From the course: Learning Google Tag Manager
Understanding and using custom HTML tags
- [Instructor] We've seen how you can utilize the built-in tags, such as AdWords, Google Analytics, and Crazy Egg. And while Google does include a lot of the most commonly used tags, this really doesn't begin to scratch the surface of all the different kinds of tags a site owner may have to manage. Remember earlier, when we looked at CNN and New York Times and saw they had dozens and dozens of tags fire on each page? Most of those are not going to be included here as built-in tags, but it doesn't mean that tag manager can't handle them. So let's look at how this might work. We go here to select a new tag and when it asks us what kind, we have all these pre-built in ones, but there are these other two options here, Custom HTML and Custom Image. Let's go with Custom HTML for now. And we literally have a box here we can write any HTML we want. And what's actually pretty cool about this HTML is that it can interact…
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