From the course: Learning Graphic Design History
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Art Nouveau
- In the late 1800s, society was bombarded with products and inventions that celebrated the machine made. In theory, factories were making items that made everyone's life better. Every family on the block could now own a well made and identical tea pot. Class distinctions would disappear, and a unified society would emerge. The reality was crowded slums, a massive increase in urban pollution, bad quality products, child labor, and the slow removal of all things hand made. Art Nouveau, or The New Art, was a style that sought to counter this, with solutions based on nature, and an idealized agricultural medieval life. Art Nouveau forms are typically fluid and flat, like Toulouse-Lautrec, the Japanese woodblock also influenced Art Nouveau artists and designers. In this case, impacting the use of space, while plant life and the natural world, influenced the shapes. Art Nouveau was more than a passing fanciful style in graphic design. The ideas of a return to natural forms also influenced…
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