From the course: Design Research: Enhancing the Designer-Client Relationship

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Challenge: Writing polarities

Challenge: Writing polarities

From the course: Design Research: Enhancing the Designer-Client Relationship

Start my 1-month free trial

Challenge: Writing polarities

“

- [Instructor] We've been talking an awful lot about While Airlines, so I thought it would be fun to change the subject for this challenge. What I'd like you to do is try to create about 10 good polarities, or opposites, that we could use on a polarity map exercise like this. What I want you to consider is brand attributes, just like we've been talking about, but this time, I'd like you to build your activity around the brand Chipotle. For those that don't know, Chipotle is a tasty fast food burrito and taco restaurant that, generally speaking, places a lot of emphasis on good food and good branding. Do a little research if you wanna learn more about them, and try your best to keep your polarities in line with allowing Chipotle to tell you the type of brand that they really are. Then, check out my solution video to see how I decided what polarities to use.

Contents