From the course: Logo Trend Report 2018-2019
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Changing colors
- I always like to start a report with a couple of broader observations that'll provide you with a better vantage point as we discuss the individual trends. This sets you up to see what's coming, but it also provides a broader context that helps you digest the tactics designers are using, and why. Because we're limited on the number of trends we include in each report, there's a great deal of intel we glean that's never specifically addressed, so here's the opportunity to introduce some observations primary to this report. The last several years, we felt the pendulum of design was reaching the extent of its swing to austerity and simple design. And though it's still going to be evident in our field, we're see a return of the arc to counter that trend with ever so much more embellishment in a number of areas. Designers and clients have probably never been as comfortable with color as they are at this point in time. This doesn't mean that colors, as ever, aren't trending. They certainly…
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