From the course: Logo Development: Identity Design and Discovery
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Crafting your design roadmap
From the course: Logo Development: Identity Design and Discovery
Crafting your design roadmap
- I've had the good fortune to work with and come to know many of the best identity designers in our field. And over the years of conversation we've shared with each other our successes and our challenges. We've shared the discoveries we've made by accident and the best wisdom that others have shared with us. Know that this course comes from the practices of some of the best in our industry. It's this final step before design that's unanimously embraced as the key to a successful design journey. It's the road map that assures everyone client and designer alike are in lock step agreement on our project objectives before we draw the first line. It's the design brief. And if you've been following along with the discovery form you are inches from the finish line. I'm also providing you with a sample brief so that you can see what we present to the client before launching into a design. And you'll see just how easily it's drawn from the discovery form. Because each client's different…
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