From the course: Design Thinking: Data Intelligence
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Data science and design
From the course: Design Thinking: Data Intelligence
Data science and design
- With the popularity of big data many companies have amassed an unbelievable amount of data around their businesses and their customers. In the last five years data analytics and science have ushered in ways to leverage all of this data as companies look for new ways to use it. This quest for deriving value from the data has led to the proliferation of artificial intelligence and its strategies such as machine learning. So now many companies are looking to leverage the data they've gathered by designing innovative customer experiences. Let's pause a moment and define some of these new terms. Big data refers to extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. Artificial intelligence generally refers to machines that can think in some ways like humans. Machine learning is commonly associated with AI and is a field of computer science that gives computers the ability to…
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