From the course: Visual Communication for Business: The Marketer's Secret Weapon

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Data visualization

Data visualization

From the course: Visual Communication for Business: The Marketer's Secret Weapon

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Data visualization

- One of the things that has made visual communication so popular in this day and age is the fact that we have so much data readily available at our fingertips. To make sense of all this data, people have started to lean heavily on good quality data visualizations. Data visualizations help you understand analytics, what's working and what isn't working with your marketing, whether your product or service is going to exceed the rest. Data visualizations are things people crave today. They help people quickly jump to conclusions and take action based on those conclusions. But if you're leading with improper or incorrect data vis, you can easily lose the attention of your audience and even their trust. This first example that I'm bringing up on the screen is something that seems initially like a good piece of data vis. It seems like it's very engaging, it's got some eye candy. But on closer inspection, you can see that by overlaying an area graph on top of a map, it actually creates an…

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