From the course: Visual Communication for Business: The Marketer's Secret Weapon
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Data visualization
From the course: Visual Communication for Business: The Marketer's Secret Weapon
Data visualization
- One of the things that has made visual communication so popular in this day and age is the fact that we have so much data readily available at our fingertips. To make sense of all this data, people have started to lean heavily on good quality data visualizations. Data visualizations help you understand analytics, what's working and what isn't working with your marketing, whether your product or service is going to exceed the rest. Data visualizations are things people crave today. They help people quickly jump to conclusions and take action based on those conclusions. But if you're leading with improper or incorrect data vis, you can easily lose the attention of your audience and even their trust. This first example that I'm bringing up on the screen is something that seems initially like a good piece of data vis. It seems like it's very engaging, it's got some eye candy. But on closer inspection, you can see that by overlaying an area graph on top of a map, it actually creates an…
Contents
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What is visual communication?1m 58s
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Visual communication is all around us3m 54s
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Visual communication can share broad ideas1m 37s
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Data visualization5m 30s
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Visual communication can drive quick conclusions2m 50s
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Why marketers need visual communication2m 19s
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Visual communication can share key data2m 35s
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People care less than goldfish and dogs1m 48s
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Is text dead?2m 58s
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Internal coms need visual communication4m 48s
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What is visual storytelling?3m 30s
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Tiny visual changes can communicate volumes3m 32s
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Keep audience top of mind3m 37s
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Don't make this mistake in your visuals4m 35s
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Quality matters in visual communication4m 26s
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