From the course: Graphic Design Tips & Tricks

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Design stationery that’s almost a brochure: Picture your product, not your logo

Design stationery that’s almost a brochure: Picture your product, not your logo

From the course: Graphic Design Tips & Tricks

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Design stationery that’s almost a brochure: Picture your product, not your logo

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- HI everybody. John McWade, Senior Author here at Lynda.com. What I'm looking at today is a very intriguing set of stationery. Instead of a conventional logo on their letterhead, envelope, and business card, Dean and Thomas Architecture pictures three of their projects. How different this is. What I like about it is that one, it looks great. And two, it telegraphs at a glance, before you read a word, the kind of projects they do, the quality of their work, and sort of the general vibe of the firm. The look is super clean, almost minimal. Very angular, very architectural. So I'd like to deconstruct it, and show you what they've done and how they've done it, and I hope get across that this is something you can do on your own projects too. Lets start with the type. Photos are the showy part, but type is actually the anchor for the whole piece. They've chosen Helvitca Neue for their name and Helvetica Neue Extended for Architecture. All uppercase, which projects a strong rectangular…

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