From the course: Learning Graphic Design History

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Digital revolution

Digital revolution

From the course: Learning Graphic Design History

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Digital revolution

- In 1984, Apple released the Macintosh. I was in college and Lou Danziger, one of my teachers, asked my to take it out of the box and see if we could use it. As it turns out, it could make typography. Since nobody was there to teach me the right way, I learned to use the mouse upside down. When the Mac was released, shock waves ran through the entire profession. Some designers refuse to touch it. A famous designer said he couldn't stand the smell of it. But the Mac would revolutionize the entire industry. The initial options were primitive: Helvetica or Times Roman, bitmapped images, and slow processing. As technology improved, the design solutions became more refined. Typically, when a new medium is introduced, it will try to emulate a previous form. Early photography tried to look painterly. Now, designers try to find language unique to the digital environment. Early work took the language of the medium the Bitmap and exaggerated it. Images were pixelated or degenerated. Digital…

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