Don't make this mistake in your visuals

(electronic music) - You know, on a regular basis, I see visual content that looks exactly what you're seeing in front of you. These designs that people often package as infographics aren't truly infographics, because you have to read all of the text to fully understand them. Now at the exact same time, there are about 10 000 or so infographics released online every single day, with 99% of them looking exactly like what you see on my screen, and people wonder why they don't succeed. They often tend to think, "Well, an infographic isn't for me," or, "Visual content isn't right for my brand," instead of realizing that the bulk of what's produced is actually low quality. So I wanna talk about a few things not to do when producing visual content, and I'm going to go ahead and use this example on my screen to show you what I'm talking about. First and foremost, if we were to turn off all of the text on this design, it would make absolutely no sense. In other words, we have to read it to…