From the course: Logo Trend Report 2017-2018

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Geometry

Geometry

From the course: Logo Trend Report 2017-2018

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Geometry

- If you weren't paying attention, you may have blanked and missed Pentagram and Michael Beirut's recent update of MasterCard. I'm a tremendous fan of what probably looks on the outside like a no brainer, but I can assure you it was brilliantly conceived and executed. MasterCard has been lugging around the red and yellow merging circles since its inception in the 60s, but the latest version had it spending a decade or so with a graphic set of red and yellow stripes linking the two. By reverting back to a pure transparent overlap, the Pentagram team effectively removed about the only stripes put out of commission this year. And they also simplified the mark by removing the cumbersome type and returning to the clarity of the past pure geometry. More on MasterCard later, but it highlights another salvo in the return to simple geometry to our design. Feel free to read this as compounding of geometric components in more ways than this report could cover. As identity designers, the mantra…

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