From the course: Logo Trend Report 2018-2019
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- Have you ever found yourself in the midst of a design project, stumped and pondering which color to use for the palette? Or, maybe trying to fathom from air the best font to implement. Or, a pattern to use, or a paper to print on, or a perfect word to complete a head line. I'm willing to bet that you didn't stay stumped very long, and I could also bet it's because you went to a resource to see how others may have solved a similar problem. You may have gone to a journal, or a website, or to the shelves of a store. But, I know you didn't answer your dilemma in a vacuum. The reason trends are so valuable is exactly because the world doesn't live in a vacuum either. One of the defining hallmarks of an exceptional designer is their power of observation. You interest in the minutia and detail of our environment is what separates and brings value to you. It's when you make note of shifting fashion colors, or the use of a new material. It's when you pause and back up your DVR to watch a new…
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