From the course: Logo Development: Identity Design and Discovery

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Identifying customers

Identifying customers

From the course: Logo Development: Identity Design and Discovery

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Identifying customers

- So, now that you know the industry players, let's discover something about their current and potential customers. Obviously, every client is different. Years ago, working on a project for Cargill Grains, they had an ingredient used by the largest bread bakeries in the world. It was quite a lucrative product for them, but there were no more than a dozen bakeries worldwide that fit this market. Having such a finite list of customers may sound like a downside but the positive is you probably know everyone of them and their kids' names too. For the rest of us however, trying to whittle down the known universe to a tight enough target to identify can be an intensive process. The set of these customers may also be pretty fluid over time or as products evolve. A good client will keep a pretty tight pulse on target customers from a demographic perspective, like age, education, disposable income, family size and some personal preferences as well. And if they don't, this is their opportunity…

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