From the course: Learning Graphic Design History
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Japanese design
- Previous to World War II, Japan had remained fairly isolated and traditional. After World War II, the MacArthur Plan revived the Japanese economy and introduced social changes. Modernity and technology was embraced. By the 1960s, Japanese design reflected an integration of Western ideas into a Japanese aesthetic. In some instances, this was expressed with Swiss modernism. Gan Hosoya used the Golden Section, Swiss typography and Helvetica for a Yamaha motorcycle poster. The purely Swiss approach is adapted, however, by turning the image on the vertical, using an aspect of Japanese writing. From the mid-1960s to the 1970s, a new Japanese aesthetic emerged. It maintained ties to Swiss modernism and a preference for neutral geometric forms. Japanese techniques such as flattened shapes and high contrast were combined with a connection to mathematical proportions and minimal symbols. Ryuichi Yamashiro's tree planting poster demonstrates integrating Japanese traditions and incorporating…
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