Keep audience top of mind

(upbeat music) - When you're producing visual content it's incredibly important to consider your target audience in all of your design choices. For example, maybe you're targeting a younger audience. Well if you're targeting a younger audience maybe consider having a more hip illustration style. Maybe brighter colors that really connect with that audience in a way that engages them and really breaks out from all of the information that's coming at them on a daily basis. Think about the bright colors I'm wearing right now. I got some bright kicks, I got this bright blue background behind me, this leather jacket makes me look pretty cool, right? - You're so cool, Amy. - Yeah, I like to think I'm cool and hip. But at the same time when you're producing that type of visual content where you're going after a specific audience, it's important to consider the color choices that you make, the icon choices that you make and the illustration style that you choose. Because all of those things…