From the course: Learning Graphic Design History
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La Belle Époque
- Paris in the late 19th century was full of optimism and excitement. Peace and prosperity gave people more leisure time and allowed for the expansion of all the arts. The industrial revolution produced thousands of ordinary products that needed advertising. This, and the new prosperity, created new luxury goods and multiple forms of entertainment to enjoy. And these also required a new form of advertising. We call this period La Belle Époque, or The Golden Age. The limitations of printing technologies created the look of the wood-type poster. By the 1860s, new advances in printing provided the opportunity to use color and imagery with higher quality. Jules Chéret expanded on the typographic wood-type posters and is considered the father of the modern poster. He moved away from type-only solutions and introduced illustrations and a more painterly approach. The images convey a sense of frivolity and fun. He used exaggerated lighting and energetic movement to communicate excitement and…
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