From the course: Design Research: Enhancing the Designer-Client Relationship
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Define the problem and set early goals
From the course: Design Research: Enhancing the Designer-Client Relationship
Define the problem and set early goals
- [Instructor] In case you missed it, the previous segment explained the hypothetical problem we'll discuss throughout this course. I'll give you a quick recap, and if you wanna hear the whole story, watch the segment called Course Case Study. The quick recap is that I just got back from a trip to Iceland. On this trip I decided to fly with an affordable airline called Wow. Having no familiarity with the airline, I quickly assumed that its cheaper fares would equal an unpleasant experience, but I was wrong. It was actually a very nice airline. So, I thought about this perception versus reality experience that happened to me, and I think this is a pretty interesting brand communication problem. We're gonna use my experience as a jumping off point for a hypothetical design problem, which is Wow Airlines, a fairly new airline, is experiencing good, but not great, growth. Let's say that they wanna increase the amount of new fliers they get, and they wanna do a better job of sustaining…
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Contents
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Define the problem and set early goals4m 53s
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Learn your client's organization and expertise level7m 6s
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Build your knowledge base6m 41s
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Challenge: Initial research and assumptions43s
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Solution: Initial research and assumptions2m 4s
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Challenge: Unstructured interview1m 55s
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Solution: Unstructured interview4m 45s
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