From the course: Graphic Design Tips & Tricks

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Make a beautiful logo with off-the-shelf type

Make a beautiful logo with off-the-shelf type

From the course: Graphic Design Tips & Tricks

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Make a beautiful logo with off-the-shelf type

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- Hi everybody, John McWade, Senior Author here at Lynda.com. If you're thinking about designing a logo, my first question to you is, why do you think you need one? And by logo, I'm thinking of a distinctive mark. Nike needs a logo, but Nike has a billion pieces of apparel out there that need to be identified. But what would a logo do for you? They're very easy to do badly, and very hard to do well. My guess is that what you really need is just a consistent way of writing your name. And that's an easier job because we have help. And that help is in the form of all the great type that's out there. There's so much artistry already in that type, that we as designers can just tap into it. So, a typographic solution is almost always my first go-to. You know how body language can convey meaning. Tone of voice can convey meaning. There's what you're saying and there's how you're saying it. The what you're saying is the data and the how you're saying it is the inflection and the meaning and…

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