From the course: Spotting Logo Trends
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Morphing into geometric dimensional
From the course: Spotting Logo Trends
Morphing into geometric dimensional
- The idea of building dimension with transparency is especially rewarding, but takes some clever thinking on your part to pull off the illusion of space. Our Influence logo here uses a mono line to give that sense of dimension because, obviously, mono line two is transparent. So it's only natural to fuse this mark with transparency. We're to create an adaption here, as well, by giving the appearance of two planes intersecting for this medical architecture firm. Extra bonus points for the intersection creating a forward motion arrow. Nice! Let's use these inspiration marks and see what comes of them when we apply dimension. This mark is intriguing as it appears to be transparent, but only at the top. Probably making the bottom left transparent would have destroyed the effect. This mark for Hutton Construction is one of my favorites, one of the best examples of the simplicity of the creation of space. And this strand of DNA for the Life Code reminds us of the double helix without…
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Contents
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The transparency trend2m 17s
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History of transparency3m 28s
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When transparency began to fork off3m 1s
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Morphing into overlapping objects3m 10s
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Morphing into geometric dimensional2m 22s
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Morphing into real life dimensional3m 7s
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Where transparency could go to next1m 22s
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