From the course: Spotting Logo Trends

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Morphing into real life dimensional

Morphing into real life dimensional

From the course: Spotting Logo Trends

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Morphing into real life dimensional

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- [Instructor] As this trend matures, we see some designers paying more attention to adaption towards reality. Reality is pretty subjective here. Since all these are flat representations, but to pay off the illusion there's a greater focus on shadow, gradation, highlights, and reflectivity. Just the suggestion of transparency has turned to the occasional attempt of realism. Our inspiration logo doesn't actually use transparency. But takes great strides to show dimension. If we follow it back to its origin, maybe we find this mark, using very basic flat overlays. If we follow that forward in a linear fashion, we introduce the same highlights and gradation. But to a form that really shows off depth. In some ways I can imagine holding the actual mark. And I am encouraged to do more. This cluster of marks all demonstrate dimension. So they are good inspiration marks. This wine glass, for OKB, really captured my heart when it first came out, but look at how Sean O'Grady pushed it light…

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