From the course: Logo Trend Report 2018-2019
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Neo vintage
- I'm going to encourage you to consider this next trend. In the context of business. After all, the work we produce as designers or our product is designed specifically to help our clients sell their products. Even though I love looking for forward trajectory in the evolution of design, sometimes our solutions require us to look backwards for a new solution. A business that sees the competition getting too far out over their skis, may find the public response much better to an aesthetic attached to a more comfortable or familiar period of time. People's Garment of Chicago has found a dynamic niche creating apparel that harkens back to the story history of sports. And though Under Armor and Nike may be pushing sports to the next generation, the mass appeal of this new vintage wear is driven by smart design that can blend both. The mark for The Old Flamingo Eclectic and Vintage Finds drops a nostalgic type solution. In a contemporary application on a flamingo that looks like it's just…
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