From the course: Logo Development: Identity Design and Discovery
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New leadership
From the course: Logo Development: Identity Design and Discovery
New leadership
- When new management is brought in, it often means there isn't just a change of the guard, but a change in the way things are done. The status quo isn't working. To signal this shift, it's not unusual to see a change in the flags a corporation carries into battle. This may be an excellent way to reinvigorate past markets and to build inroads with new. Tyson, the perennial poultry and protein supplier, found a new visual identity and focused on the phrase, always moving forward, under the direction of new CEO Tom Hayes. Tyson's efforts to develop stronger corporate citizenship policies may well have recognized the opportunity to shed some visual and dated baggage. Making note of the management shifts and why they're occurring can help you pick up on the cadence of brand and leadership fluctuation. In turn, those shifts signal your opportunity to offer your own services at a time when brand evaluation is top of mind.
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