People care less than goldfish and dogs

(upbeat music) - Did you know that the average attention span of today's consumer is only five seconds long? Five seconds, five. Well, the average attention span of a goldfish is nine seconds long. The average attention span of this dog is 27 seconds long. Can you believe that? (upbeat music) It's official, people care less than goldfish. Today, we only have five seconds to hook your audience before they swim away with the rest of the fish. Visual communication gets to the brain in 1/10 of a second, 60,000 times faster than any other form of communication that exists. So if you only have five seconds to hook your audience, wouldn't it make sense to execute quality visual communication to do so? Think about it, today's content is all about getting people to dive deeper into your brand or service. It's the first touchpoint people see to learn about who you are and what you do. That content needs to be visual because, in a sense, it's the book cover that drives people to crack that book…