From the course: Learning Graphic Design History
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Post-modernism
- By the mid-1970's, modernism seemed to have run its course. The philosophy of rational, objective, and rule-oriented design didn't answer the needs of a generation interested in self-expression and intuition. Graphic designers began exploring ideas such as decoration, pop culture, and historical, classical forms. The term applied to this is postmodernism. Postmodernism is a complex subject. Entire sections of libraries are devoted to books on the idea. But there are a few constants in graphic design. Rejecting the tenets of modernism, form does not follow function. Design can be expressive, and ignore the function. Elements can be appropriated from anywhere. Typography can be self-referential and have alternative meanings. Irony is a large component. The piece might borrow a form or idea from somewhere else, and treat it satirically. Or it may be ironic itself, mimicking another piece of design. Architects Robert Ventruri and Denise Scott Brown introduced the concept of vernacular…
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