From the course: Learning Graphic Design History
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Post-war optimism
- World War II left much of Europe and large parts of Asia in ruin. The continental United States was untouched. During the war, the U.S. industrial machine expanded dramatically following the Great Depression. These factors made America the world's dominant economic and military power. In addition, millions of troops were demobilized and absorbed back into the economy. Now, with wartime restrictions on purchasing removed the consumer market exploded. Many graphic designers were among these demobilized troops. They had seen the world and were not willing to return to traditional or expected solutions. They viewed the world as a new frontier and wanted to explore new ways of communicating. The ideas of modernism integrated into mainstream design. Now the public wanted fresh, new clean and simple solutions for graphic design, architecture and products. Rather than religiously adopting the strict Bauhaus methods of modernism, designers such as Paul Rand, Lester Beall, Saul Bass, Louis…
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