From the course: Learning Graphic Design History
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Punk and new wave
- Swiss typography and the International Style were the dominant forms of design in the 1960's and 1970's. The rigid adherence to strict mathematical proportions and rational typography created neutral and refined work. But there was not an allowance for anything unexpected, intuitive or playful. By the mid-1960's, a younger group of Swiss designers began to slowly break some of the rules. Swiss designers such as Steff Geissbuhler and Rosemarie Tissi had seen the typographic eclecticism of the 1960's in the United States. They were influenced by the freedom and exuberance and began to expand the rules of Swiss design. Geissbuhler explored the complexity of form, rather than rigid simplicity. And the layering of form and space. His solutions merged motion and dimension with information and concept. At Basel, in Switzerland, Wolfgang Weingart explored typography by questioning all of the rules. Why was it wrong to change the weight of a typeface mid-sentence? Were there different ways…
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