From the course: Spotting Logo Trends
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Putting this into practice
- Most exceptional designers tend to be highly intuitive, and I've heard design intuition described in a lot of different ways. It's that uncanny ability to boil an idea down to its core, or to know when an image has heart or really speaks to people. It's that ability to know when to follow a crowd or when to lead the parade. But let me be the first to assure you that this innate skill is nothing we're born with. It's absorbed over time, by paying attention, and not just in a passive way. It's the cognizant and passionate collection of styles, motifs, trends, language, texture, color, and on. All of which in turn, is cast in the staring role of our own graphic productions. The hundreds of trends identified on the LogoLounge site are a tremendous place to start, but please understand that they are a brief subset of all of the trends in continual evolution in our field. Consider these a great starter set to allow you to add to your own collection of perceived trends. When you start to…
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