Quality matters in visual communication

(upbeat music) The demand for visual content is verocious right now. Every single consumer and their mother wants to see visual content as their first point of information with a brand or service. We're taking in this content through Facebook feeds and Instagram and Snapchat, but we're also doing it over text messaging and email and every other way that we communicate. The fact of the matter is is today's audiences are speaking a visual language, and they expect brands to join that conversation. But if you're just producing myriad low-quality content in the hope of getting out as much content as possible, you could be missing the mark. Here's an example of what the average Joe can produce. Now honestly, would you really be spending your time watching all of these videos if this was the production value? Obviously, quality is important. So let's get a higher production value, okay, guys? You see, in the world of visual content, quality will trump quantity every time. The reason for…