The Science of Logo Design
With William Lidwell
Liked by 3,540 users
Duration: 41m
Skill level: Beginner
Released: 8/29/2017
Course details
Logo design requires artistry, but did you know your logos can also benefit from science? In this course, William Lidwell introduces the whys behind well-known guidelines, and even debunks a few outdated design myths along the way. He reviews the four principles that make a logo ARMM'd for use: attention, response, meaning, and memory. By using these tips, you can bring scientific rigor to your logos, and start designing on evidence—not industry hearsay.
This course was created and produced by William Lidwell. We're pleased to host this training in our library.
This course was created and produced by William Lidwell. We're pleased to host this training in our library.
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