From the course: Logo Trend Report 2018-2019
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Serif redux
- Picture, if you will, the dramatic trend of austerity in design over the last few years that found many of our most beloved brands racing for the anonymity of soulless sans serif word marks. Google, Verizon, Calvin Klein, CoverGirl, Century 21, and that list just keeps going. Not that these are bad designs. They're not. But there's been such a flood of willing participants in this bleeding, but waning trend that an action of dissent speaks louder than sans. Maybe it was a crop of nascent designers prepping to binge the freshly hyped Stranger Things that looked at the title graphic, mouth agape at the entrancing serifs hanging from each and every letter. A throwback for sure, but the cultural impact of this show can't be denied. It may well have led the largest mass migration (laughs) of designers in history as they scrolled through their font files and were reunited with long-lost serifs. The font Benguiat, as used by the team at Imaginary Forces for the title graphic, hearkens back…
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