From the course: Graphic Design Tips & Tricks

Unlock this course with a free trial

Join today to access over 22,500 courses taught by industry experts.

Simple brochure presents your face to the public

Simple brochure presents your face to the public

From the course: Graphic Design Tips & Tricks

Start my 1-month free trial Buy for my team

Simple brochure presents your face to the public

“

- Hi everyone. John McWade. Today I wanna pitch you a quick idea for a brochure or a Web site where you want to present a face to the public. By face, I mean people, not just a logo or some other facade. This is an ideal format for anyone whose work is person-to-person: consultants, realtors, teachers, a political slate, things like that. All we do is, instead of a standard mugshot, picture our people full-body, as though they were standing in front of you, surrounded by lots of white space and a block of clear copy. It's unassuming and it's inviting at the same time. The way to set it up is like this. I'm working on a square page; which is a format I like. For one thing, it looks very designed, very intentional. Standard letter-size proportions work too, but they're kind of ambiguous, a little wishy-washy. The piece can be any size. On paper, it would be the size of a CD up to the size of a book. Anything really. On-screen, it would be pretty big, probably page-width. Each panel…

Contents