From the course: Logo Trend Report 2017-2018

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Simple overlays

Simple overlays

From the course: Logo Trend Report 2017-2018

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Simple overlays

- Clever the way we park this next trend right by the previous one. Saves us a little bit of explanation since simple overlay is about taking all the same elementary geometrics we just discussed, and laying one over the other, with one exception; transparency. In fairness, the idea of transparent overlay certainly isn't new and we've identified variations of transparency in previous reports. But because of this resurgence of a nearly old school application by utilizing two simple forms as opposed to figural or multiple layering techniques, this has become much more than a throwback. The objective with these marks is to simply tell the story of one plus one equals new. As opposed to a massively complex venn diagram with numerous overlays, this time designers are going for brevity and clarity. As I mentioned earlier, the simple reintroduction of the updated Mastercard mark by pentagram, eliminates the interlaced finger connection and simply lays the red and gold circle, or Eastern and…

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