From the course: Spotting Logo Trends
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Solution: Predict the trend
- Alright, let's compare. My first line here I'm labeling as adaptive and I complete it with logo C. Note the past logo on the left and current mark in the center are both built from overlayed diamonds and triangles. But the center mark has become more complex and diverse in color. Still pretty linear at this point. The future mark influenced by these has created a substantial modification, with the introduction of curved half circles and breaking these out and scaling them into a diverse swarm of bees. Nice use of adaption. The next line I'd label as fusion. And complete the sequence with logo A. This is the marriage of two diverse styles with the soft focus from the old MasterCard Worldwide mark and our influence mark in the center. Again, crafted from the transparent triangles. At the center of the new mark, you still get the hard edges and transparent geometry, but you see the pattern start to drift off and lose focus as it disperses. Fusion at its best. So that pretty much…
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