From the course: Design Research: Enhancing the Designer-Client Relationship

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Solution: Writing polarities

Solution: Writing polarities

From the course: Design Research: Enhancing the Designer-Client Relationship

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Solution: Writing polarities

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- [Instructor] In the last challenge, we switched things up a bit by doing a bit of research work for a different brand, Chipotle. And I asked you to try and come up with a good list of polarities to do a polarity activity like this. So, we should have considered all aspects of Chipotle's existing branding and tried our best to come up with a good well-rounded list of opposite characteristics to build this activity with. So, how'd you do? Let's take a look at what I came up with and remember, there's no wrong answers just some that might yield slightly better results than others. The first one I chose was natural versus industrial and I chose this because I felt like the brand walks this fine line between representing natural ingredients and using industrial materials inside of their restaurants. The next one I chose was quality versus efficiency and I thought this was a great pair for anyone working in the fast food industry. Then I went with bold versus passive and I always like…

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