From the course: Learning Graphic Design History
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Swiss typography
- After the war, the International Style, or Swiss Typography, predominated European graphic design. It was a style that relied on order, mathematical proportions, and a rigid grid structure. In the same way that Dutch culture influenced De Stijl with order and a Calvinist discipline, Switzerland's national character influenced the International Style. A preference for clarity and structure based on rigid rules led to Swiss typography. In 1957, Josef Müller-Brockmann began teaching typography and graphic design in Zurich. His work was founded on strict proportional guidelines: primarily The Golden Section. A grid structure was used to organize elements. Typography and visual elements were scaled mathematically rather than intuitively. He founded and co-edited Neue Grafik, or the New Graphic Design Journal. This was written in German, English, and French, and broadened Müller-Brockmann's approach internationally. Many of Yon Schisheld's ideas from the Bräuhaus, influenced designers in…
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