From the course: Learning Graphic Design History
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Typographic eclecticism
From the course: Learning Graphic Design History
Typographic eclecticism
- While much of the design world in the 1960s and 1970s embraced Swiss modernism and Helvetica, another group of designers turned to an eclectic and exuberant approach. Unlike the Fillmore posters, this work was rooted in ideas of decoration, expressive form, and the human touch, rather than rebellion and drugs. Again, technology is a strong component of a shift. In the 1960s, phototypesetting became the prevalent way of getting type. For decades, designers ordered type that was set in metal. Now, a system existed that used a negative and film technology to generate letterforms. This opened the door to typeface designs that could never be made in metal because they were too thin, too heavy, or too elaborate. Now with phototypesetting, the finest of hairline rules, ultra-tight letter spacing, and highly complex letterforms could be generated and used by a designer. Like the Fillmore posters, the Eclectic movement also looked back to Victorian and Art Deco forms. These had been deemed…
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