From the course: Visual Communication for Business: The Marketer's Secret Weapon
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Visual communication is all around us
From the course: Visual Communication for Business: The Marketer's Secret Weapon
Visual communication is all around us
- Since the dawn of time, we've communicated visually. If you think about it, cave paintings on walls were the first form of visual communication. Writing wasn't actually natural to us 'cause we don't think in text. We think in images and so we had to evolve to communicate via the written word while naturally we already communicate visually. You can see this everywhere you go. Visual communication truly is all around us from posters covering a power line or a power pole like this to advertisements that really intrigue you and get you into a place to go shopping. There are so many methods of visual communication that exist today. So to prove to you that visual communication is all around us, I'd like to invite you on just a short walk in my shoes. Let's simply walk around the block. (calm music) In Seattle, they're actually taking visual communication to a whole new level. They've decided to paint the crosswalks based on the neighborhood that you're in. So a hip neighborhood like…
Contents
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What is visual communication?1m 58s
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Visual communication is all around us3m 54s
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Visual communication can share broad ideas1m 37s
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Data visualization5m 30s
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Visual communication can drive quick conclusions2m 50s
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Why marketers need visual communication2m 19s
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Visual communication can share key data2m 35s
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People care less than goldfish and dogs1m 48s
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Is text dead?2m 58s
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Internal coms need visual communication4m 48s
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What is visual storytelling?3m 30s
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Tiny visual changes can communicate volumes3m 32s
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Keep audience top of mind3m 37s
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Don't make this mistake in your visuals4m 35s
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Quality matters in visual communication4m 26s
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