Visual communication can drive quick conclusions

(upbeat music) - It might be a little trite to say this, but we are in the age of information overload. When you have so much information coming at you from every different angle, whether it be your phone buzzing in your pocket, your computer that's on your lap while you're watching TV, and while you're also reading a magazine. (upbeat music) There's just so much content that you can take in at any given day. This is why visual communication can be so powerful. Because good visual communication draws quick conclusions. We actually take in visual information 60,000 times faster than any other form of communication that exists. And so that means that in the age of information overload, the best way to connect with your end audience is through visuals, because our brain registers them so much faster than anything else. When you think about it, 60,000 times faster equals 1/10 of a second. Quality visual communication, that's focused on driving really quick conclusions, gets to the brain…