Visual communication can share broad ideas

(upbeat music) - Visual communication in its purest form should evoke some form of emotion and understanding our excitement about what's being displayed. Take these vintage Mars travel posters as an example. These posters are meant to get you excited about the idea of traveling to Mars with SpaceX. They're a take on an old form of advertising where you let the visuals carry the story forward and let the end audience come to their own conclusions with very little text being used throughout designs like this. It's all about the visuals carrying the stories forward and getting the audience excited. This is traditional advertising in its purest form, and the most successful versions of advertising let visuals drive the story. The visual communication industry used to actually be the billboard industry. The idea of a billboard is simple; in less than six words you have to get a message across. So the visuals are imperative to the success of a great billboard. Especially because you have to…