From the course: Logo Development: Identity Design and Discovery
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What should you ask
From the course: Logo Development: Identity Design and Discovery
What should you ask
- Let's discuss the desired outcome of discovery. I believe it's to obtain the information necessary to craft a strategy to visually inform and persuade an entity's various audiences to establish the mutual objectives desired to achieve these ends. Wow, that sounds pretty lofty, but frankly it's vague because every client presents a completely unique set of challenges and questions, and much as every journey starts with a single step, our journey starts with a single question. Tell me about yourself. I can assure you this meeting has been on the client's mind, and they have a mental list themselves of everything they want to make sure you know. This really is your opportunities to listen, absorb, and take notes. Make sure to engage everyone at the table. Seek out opinions from those that are not speaking up. It may be because they don't have an opinion, but I'll bet it's probably because they may have a divergent perspective or are hesitant to speak up. Feel free to chase squirrels…
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