What is visual storytelling?

(upbeat music) - In the world of visual communication, there are a couple of different products of design that people focus on. One such product is visual story telling. Visual story telling is about giving a full narrative where you have an introduction statement or thesis, you have supporting text or supporting information that follows it, and then you have a conclusion. The idea of visual storytelling is to drive the viewer to an end conclusion. (engine rumbles) Let's take this infographic as an example. This infographic starts with a basic explanation of what we're going to learn about. In this case, it's about 2012's election season. This is focused on how mobile devices were used during the 2012 election. The very first thing we see is a map of America to make it clear that we're talking about the effect of mobile devices on the election across the United States. Now as we go through something like this, you'll see that the very center is very much about supporting information…