From the course: Spotting Logo Trends
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When monoline began to fork off
- This will be hard to hear but probably it's an ideal time to mention that trendsetters are not looking for confirmation of their beliefs or design decisions. Early adopters are also imperative to trends because they're the ones that emulate the early signals and generate the heat that ignites the trend. Trendsetters and early adopters have a symbiotic relationship and a shared responsibility to provide validation, to encourage the rest of society to come on board. There were two years of a slow boil with mono-lined logos continuing to be produced. But by 2013, designers had fully embraced the trend and more iterations of the early design for branching off than we could report. We identified an abundance of mono-lined monograms, a plethora of slow looping lines called eyelets and some much more intricate solutions we dubbed monocraft. A year later, clusters of complex crests, icons with cartoon like motion lines and gen like collections of geometrically dimensional logos were…
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