Why marketers need visual communication

(light music) - Did you know that 91% of today's audiences prefer visual content over traditional forms of content. 91%. This is why visual communication is so important, because content marketing is the best form of getting your information across to your end audience. It's truly the most natural way of thought leadership marketing. But the problem is, if you're leading with text, you're going to fall short with your audience. Today's audiences want visual content. They want visual content because we've trained them to want visual content. They see it every day on Instagram and Facebook and on their phones that are sitting in their pockets. We tweet to each other through visuals. We text each other through visuals. Visual information is how we're all connecting on a human level today. And so because of this marketers need visual communication more than ever. And it can't just be simple visuals being thrown out to the end audience hoping that something will stick. You have to lead…