From the course: Logo Trend Report 2017-2018
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Wings
- [Presenter] Our firm is located in America's aviation backyard. As the home to Cessna, Beechcraft, and Learjet, as well as having manufacturing facilities for Boeing, Spirit Aerosystems, AirBus, and Bombardier, I've had a few opportunities to design for aviation. As anyone who's ever worked in an area dominated by a specific industry can attest, you get pretty familiar with every possible industry cliche and with flight, we're talking wings. That's why this particular trend caught me a bit off guard. Now, not all of these are full-bred wings. Matter of fact, some of them have no aspiration of flight at all. But I do believe that each of these following marks is keenly tied in to aspiration. Each presents a case for the opportunity to rise above. There are two defining components in this trend. First, is the use of parallel multi-linear construction and second, is the lifting of the tips of these like the bird in flight. Arched upward like wings at the apex of their span is this…
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