From the course: Universal Principles of Design
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Yellow effects
- Hi, I'm Jill Butler and this is Universal Principles of Design in this movie, Yellow Effects, or why there is nothing mellow about the color yellow. What's the best color to paint a firetruck? It turns out that the answer to this question is more complicated than you might think. There are two basic perspectives to consider when deciding the best color for anything. How we perceive color and how we think and feel about color. The perception research tells us clearly that when it comes to seeing different colors the easiest color to see in all lighting conditions is greenish-yellow. For example, a study published in 1995 found that painting firetrucks greenish-yellow rather than red reduced the risk of visibility related accidents by three times. You heard that right, three times. So given this, it seems like a no brainer that firetrucks and other emergency vehicles should be painted greenish-yellow. And in fact, that's what many fire departments did. In the 1970s, major cities…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.